Tibetan Qiang Embroidery Intangible Cultural Heritage IP
56 Flowers "was created in 2017 to commemorate the 20th anniversary of Hong Kong's return to the motherland. It adopts the traditional techniques of Tibetan and Qiang weaving and embroidery to form the work. The main expression of the work is that 56 flowers symbolize 56 ethnic groups, and all 56 flowers are connected to a vine, meaning that 56 ethnic groups are" from the same root and source ", closely united together, just like the Chinese people, all of whom work together to achieve the Chinese Dream. The pattern showcases a traditional and elegant Eastern beauty in the form of a group of flowers, symbolizing that our compatriots of all ethnic groups living in our great motherland and era share the opportunity to shine in life, the opportunity to realize their dreams, and the opportunity to grow and progress together with our motherland and era.
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IP Information
Company Profile
The Chengdu Huazhen Tibetan and Qiang Cultural Museum was founded by Yang Huazhen, a national inheritor of intangible cultural heritage, in August 2012. It is a non-state-owned museum that integrates the collection and display of Tibetan and Qiang ethnic cultural collections, as well as the active inheritance of Tibetan and Qiang weaving and embroidery intangible cultural heritage, with strong ethnic cultural characteristics. The Tibetan Qiang cultural artworks created by the museum have won many international and domestic awards. In addition, the museum has also carried out cooperation with international brands and celebrities to interpret the beauty of tradition in a modern way, allowing young people to view traditional Tibetan Qiang culture from a different perspective, so that it not only contains profound historical and cultural heritage, but also reflects modern fashion.
IP Introduction
56 Flowers "was created in 2017 to commemorate the 20th anniversary of Hong Kong's return to the motherland. It adopts the traditional techniques of Tibetan and Qiang weaving and embroidery to form the work. The main expression of the work is that 56 flowers symbolize 56 ethnic groups, and all 56 flowers are connected to a vine, meaning that 56 ethnic groups are" from the same root and source ", closely united together, just like the Chinese people, all of whom work together to achieve the Chinese Dream. The pattern showcases a traditional and elegant Eastern beauty in the form of a group of flowers, symbolizing that our compatriots of all ethnic groups living in our great motherland and era share the opportunity to shine in life, the opportunity to realize their dreams, and the opportunity to grow and progress together with our motherland and era.
Authorized Item
Food and beverage, cultural and creative gifts, clothing, model toys, puppets, stationery, shopping malls, themes, exhibition spaces, packaging design,
Cross-Border Cooperation
1. In October 2017, the "56 Flowers" series of Hong Kong HairCone shampoo products were officially launched, showcasing a traditional and elegant Eastern beauty in the form of group flowers.
Cultural And Creative Products Case
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