Non legacy cultural and creative brand "Yi people are polite"
The brand hopes to have a "big" Yi ethnic pattern, which can accommodate the cultural connotations of Yi ethnic groups in various regions of Sichuan, Yunnan, and Guizhou. So in the brand logo, we selected patterns that have similarities in different regions and are widely used as representative logo elements for abstract painting expression. A delicate and dignified gift is bound to be tied with a bow tie. The gift knot is a symbolic symbol of giving gifts to others, which not only makes the gift look exquisite and beautiful, but also reflects the gift giver's exquisite intentions. The combination of modern etiquette and traditional ethnic flowers in the visual image of "Yi people have etiquette" is not only a blooming ethnic flower with leaves, but also a decorative gift knot, expressing our intention of giving traditional ethnic etiquette in a modern way. For the Yi people, whether in Sichuan, Yunnan, Guizhou, or other places, it is common to use dots arranged in a regular manner for decoration in their clothing, furniture, and silver ornaments. Selecting element symbols arranged with dots can simultaneously serve as decorations and strengthen the visual atmosphere of the national brand. The brand fully expresses: the gift of hospitality, the gift of keeping up with customs, and the gift of giving, in response to the brand slogan of "spreading the love of Yi hometown and inheriting the gift of the nation".
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IP Information
Company Profile
Sichuan Youyi Culture and Technology Co., Ltd. was established in 2022, based in Ebian Yi Autonomous County, Xiaoliangshan, and radiates throughout the Yi region of China. The company's business includes: excavation and organization of intangible cultural heritage resources, IP authorization of intangible cultural heritage, innovation and transformation of intangible cultural heritage, development of intangible cultural heritage products, research on intangible cultural heritage themes, and non genetic broadcasting.
IP Introduction
The brand hopes to have a "big" Yi ethnic pattern, which can accommodate the cultural connotations of Yi ethnic groups in various regions of Sichuan, Yunnan, and Guizhou. So in the brand logo, we selected patterns that have similarities in different regions and are widely used as representative logo elements for abstract painting expression. A delicate and dignified gift is bound to be tied with a bow tie. The gift knot is a symbolic symbol of giving gifts to others, which not only makes the gift look exquisite and beautiful, but also reflects the gift giver's exquisite intentions. The combination of modern etiquette and traditional ethnic flowers in the visual image of "Yi people have etiquette" is not only a blooming ethnic flower with leaves, but also a decorative gift knot, expressing our intention of giving traditional ethnic etiquette in a modern way. For the Yi people, whether in Sichuan, Yunnan, Guizhou, or other places, it is common to use dots arranged in a regular manner for decoration in their clothing, furniture, and silver ornaments. Selecting element symbols arranged with dots can simultaneously serve as decorations and strengthen the visual atmosphere of the national brand. The brand fully expresses: the gift of hospitality, the gift of keeping up with customs, and the gift of giving, in response to the brand slogan of "spreading the love of Yi hometown and inheriting the gift of the nation".
Authorized Item
Food and beverage, cultural and creative gifts, clothing, model toys, puppets, stationery, themes, exhibition space, packaging design, others,
Cultural And Creative Products Case
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