Sichuan Runyang Cultural Development Co., Ltd. is a wholly state-owned cultural enterprise unit approved by the State owned Assets Supervision and Administration Commission of Pingchang County. The company adheres to putting social benefits first and achieving the unity of social and economic benefits. At present, more than 50 cultural and creative products have been successfully developed and sold, and over 100 large-scale folk music and painting performances of "Xialiba Ren" have been implemented, as well as cultural implantation of multiple projects.

The flipping mountain hinge IP has been selected for the Tianfu Cultural and Creative IP project library. It is based on the national intangible cultural heritage folk dance "Mountain Crossing Hinge Zi" as the prototype, extracting the shape of dance props as the theme logo, and using classic symbol movements of the four major dance genres as elements. Based on the historical changes of Pingchang County name, it has derived four main theme images: "Pingzhou Brother, Tongchang Sister, Returned Brother, and Jiangkou Sister". We have developed China-Chic style products such as Fanshan Xianzi series wedding jewelry, tea sets, tableware, clothing and daily necessities. At present, Jiaolong Sailing Tea Set, Mountain Crossing Hinge Tide T, Joyful Boat Socks, and other products are deeply loved by the general public and have sold well. The IP theme positioning is clear, the development concept is clear, independent intellectual property rights are owned, the ownership is clear, the development mechanism is reasonable, and a dedicated management system is equipped. The research and development goals are scientific and practical. In 2022, the company cooperated with the famous enterprise Langsha Socks Industry to develop the China-Chic "Fanshan Hinge&Langsha" Joy Boat Socks household goods with Langsha Socks Industry as the carrier and Fanshan Hinge IP as the core. Through the two-way empowerment of the enterprise and cultural innovation, the barrier of difficult cultural innovation sales was overcome, and the direction of later product research and development and sales was broadened. We will continue the brand empowerment model, combining intangible cultural heritage culture with modern elements, covering multiple varieties, carrying out visual and concrete design, developing more Pingchang cultural and creative products with more cultural connotations, driving the development of tourism, goods, services and other fields, and creating greater economic and social benefits.

Cultural and creative gifts, clothing, model toys, puppets, stationery, packaging design,

The "Fanshan Hinge&Langsha" Joyful Boat Socks take the national intangible cultural heritage folk dance Fanshan Hinge as the theme element, the dance props Fanshan Hinge as the theme logo, the China-Chic style as the expression form, and the Langsha Boat Socks as the carrier. They integrate the colorful cultural connotation of the Ba people with modern popular elements, and are called fashionable, beautiful and practical.