Hunan Xiang Embroidery Research Institute Co., Ltd. (hereinafter referred to as Xiang Embroidery Institute), formerly known as the state-owned Red Star Xiang Embroidery Factory established in 1949, Hunan Xiang Embroidery Factory established in 1956, and Hunan Xiang Embroidery Research Institute established in 1979, is a professional institution for the research and development, production, and sales of Xiang embroidery in China. We have successively trained 10 national level masters of arts and crafts, 9 provincial masters of arts and crafts, 4 representative inheritors of intangible cultural heritage, 6 government special allowance experts, and a large number of high-level and intermediate professional technical personnel. The registered trademark "Jincaixia" in 1988 was the first registered trademark of the Xiang embroidery brand and is a well-known trademark in China. The company has been recognized as a "Chinese time-honored brand", a national level demonstration base for the production protection of intangible cultural heritage, and a representative project protection unit for intangible cultural heritage in Hunan Province. It has been awarded and evaluated as an excellent foreign-related visit point in Hunan Province, a tourism and shopping demonstration point in Hunan Province, and a trustworthy and trustworthy contract abiding enterprise in Hunan Province. In 2014, it was rated as a copyright advantage enterprise in Changsha. In 2021, it was elected as the fourth council member of the Hunan Copyright Association. In 2022, it was rated as a copyright demonstration enterprise in Changsha, and in 2023, it was rated as a national copyright demonstration enterprise.

Xiang embroidery is a craft artwork created jointly by painters and embroiderers, based on Chinese painting, with painters guiding the craftsmanship and embroiderers creating secondary works. She has a distinct and unique craft language, and the originality of the basic blueprint artwork is particularly important. Xiangxiu Institute has completed copyright registration for 1288 original art works, registered 971 copyrighted works for blockchain copyright storage at Malanshan Copyright Service Center, and won industry awards for 80 copyrighted works, achieving a cumulative economic benefit of nearly 40 million yuan; 61 trademark registrations, of which "Jincaixia" is a well-known trademark in China; 41 patents have been applied for, among which "A Kind of Xiang Embroidery Collection" and "Xiang Embroidery Collection and Its Decoration Technology" have respectively obtained utility model and invention patents, innovating the traditional embroidery decoration form and receiving market praise; Actively carrying out copyright conversion and developing cultural and creative derivatives such as Xiang embroidery umbrellas, bags, lamps, and fans, promoting Xiang embroidery intangible cultural heritage to enter modern life; The application of patented products such as creative frames and double-sided frames has created good economic benefits. With the continuous accumulation of copyrighted works, the brand influence and core competitiveness of enterprises have also increased simultaneously. The original work "Ice and Jade" has won the gold medal of the "China Original Hundred Flowers Cup" China Arts and Crafts Fine Arts Award, the silver medal of the Eileen International Fine Arts Award, and the gold medal of excellent exhibition works at the National Crafts Expo and the "National Crafts Cup"; Bamboo Window Flower Rain "won the gold medal of the" Hundred Flowers Cup "China Arts and Crafts Fine Arts Award at the 19th China Arts and Crafts Master and Crafts Fine Arts Expo; Longteng Fengyi "won the gold medal at the 15th China (Shenzhen) International Cultural Industry Expo; The creative Xiang embroidery cultural creation "Fengyi" won the cultural tourism gold award in the first "Malanshan Cup" cultural and creative design competition. Copyright works such as "The Dawn Clouds Gather in the Red Sun", "The Gentle Bamboo Breeze Comes Slowly", and "The Beautiful Brightness Adding Flowers" have been displayed in Zhongnanhai; The massive work "Orange Island Head" has become a beautiful checkpoint for the Grey Soup Healing Area; The joint copyright work "Tianxia Dongting" was awarded the excellent copyright work of Changsha City in 2022 and displayed in the Hunan Hall of the Great Hall of the People.

Food and beverage, cultural and creative gifts, clothing, model toys, puppets, stationery, shopping malls, themes, exhibition spaces, packaging design, others,

The copyright work "Zhucui Huaguang" authorizes Mengjie Home Textile to develop the high-end wedding bed product "Cui Xiangsi", empowering modern home textile to perform traditional Chinese weddings and creating good economic benefits. The "Eight Scenes of Xiaoxiang" authorizes Huatian Hotel to produce mooncake packaging boxes, creating holiday gifts with more Hunan cultural heritage; The Hunan Embroidery Dunhuang game scene, created in collaboration with copyrighted works such as' Nine Coloured Deers' and the 'Tian Long Ba Bu' mobile game;