Centennial Inheritance of Sichuan Red Intangible Cultural Heritage
Selected tea buds produced by specific varieties of high mountain tea gardens, with a dark and oily appearance, unique orange sugar aroma, fresh and long-lasting, sweet and mellow taste, delicate and refreshing. Inheriting the traditional intangible cultural heritage techniques of Sichuan Red Gongfu black tea for a century, it is a classic work of Sichuan Red Tea Group.
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Company Profile
The predecessor of the company, Yibin Tea Factory, was founded in 1952. In 2010, it was restructured into Chuanhong Tea Industry Group. In 2018, Wuliangye Group acquired its first tier subsidiary through capital increase and stock expansion, with a registered capital of 135 million yuan. The company has been awarded titles such as "National Key Leading Enterprise in Forestry", "National E-commerce Demonstration Enterprise", and "Chuanhong Gongfu Intangible Cultural Heritage Protection Unit". Its flagship product "Chuanhong Gongfu · Hongguiren" has been awarded awards such as the "First National Traditional Famous Tea Product Quality Special Gold Award", and "Linhu Quezhi" has been certified as a geographical indication for Yibin morning tea. The company actively relies on the Wuliangye platform to develop the integration of tea and liquor, becoming a modern tea enterprise focusing on black tea categories.
IP Introduction
Selected tea buds produced by specific varieties of high mountain tea gardens, with a dark and oily appearance, unique orange sugar aroma, fresh and long-lasting, sweet and mellow taste, delicate and refreshing. Inheriting the traditional intangible cultural heritage techniques of Sichuan Red Gongfu black tea for a century, it is a classic work of Sichuan Red Tea Group.
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Food and beverage, cultural and creative gifts,
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