Zhejiang Xun Shopkeeper Dingsheng Cake Making Techniques
The Four Elephants and Eight Bulls in Nanxun Town, represented by the "Four Elephants and Eight Bulls and Seventy Two Dun Dogs," were wealthy merchants of Nanxun. During the Guangxu period of the Qing Dynasty, they appeared in the folk of Nanxun in Huzhou and in the Jiangsu and Zhejiang regions. Liu Dajun's "Wuxing Rural Economy": "Those who started their business as silk merchants in Nanxun, the size of their wealth is determined by the amount of capital and the closeness of the relationships between the operators. The so-called" Four Elephants, Eight Bulls, and 72 Dogs "all have strong capital, either self employed or have close relatives engaged in silk trade. Those with assets exceeding one million are called "elephants". Every merchant must have a big shopkeeper to control their wealth, hence the name "Xunshan Shopkeeper". Therefore, Xunshan Shopkeeper takes on the image of "Xiang", wearing shopkeeper clothing, a hat on the top of the head, and a copper plate pattern, symbolizing the widespread wealth and holding a teapot, presenting the comfortable lifestyle of the ancient town. Smiling in the eyes implies welcoming guests from all over the world.
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IP Information
Company Profile
Xun Shopkeeper was founded in 2006, with the core concept of "old tradition+new products+new marketing", focusing on innovative research and development and market operation of traditional pastries in Nanxun. Xun Shopkeeper Company's mission: All members adhere to the concept of intangible cultural heritage co prosperity and continuously explore and innovate new models of intangible cultural heritage co prosperity.
IP Introduction
The Four Elephants and Eight Bulls in Nanxun Town, represented by the "Four Elephants and Eight Bulls and Seventy Two Dun Dogs," were wealthy merchants of Nanxun. During the Guangxu period of the Qing Dynasty, they appeared in the folk of Nanxun in Huzhou and in the Jiangsu and Zhejiang regions. Liu Dajun's "Wuxing Rural Economy": "Those who started their business as silk merchants in Nanxun, the size of their wealth is determined by the amount of capital and the closeness of the relationships between the operators. The so-called" Four Elephants, Eight Bulls, and 72 Dogs "all have strong capital, either self employed or have close relatives engaged in silk trade. Those with assets exceeding one million are called "elephants". Every merchant must have a big shopkeeper to control their wealth, hence the name "Xunshan Shopkeeper". Therefore, Xunshan Shopkeeper takes on the image of "Xiang", wearing shopkeeper clothing, a hat on the top of the head, and a copper plate pattern, symbolizing the widespread wealth and holding a teapot, presenting the comfortable lifestyle of the ancient town. Smiling in the eyes implies welcoming guests from all over the world.
Authorized Item
Cultural and creative gifts, others,
Cross-Border Cooperation
Shopkeeper Xun explores the cultural IP of Nanxun Ancient Town, using eight famous scenic spots as materials and incorporating intangible cultural heritage elements. By defining the main elements, usage scenarios, representative connotations, and application scope of the pattern, the design concept is elaborated, and integrated into the later pastry production to ultimately create Nanxun Eight Scenery Cake cultural and creative products. Shopkeeper Xun × Nanxun knows the taste and works together to commercialize cultural and creative products with the theme of "Jiangnan Yixun Cake".
Cultural And Creative Products Case
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