Ruoergai County Traditional Tibetan Culture Product Development Co., Ltd. was established in June 2011. It is a private enterprise dedicated to researching and developing traditional Tibetan incense and Tibetan culture, relying on modern technological achievements, integrating traditional Tibetan handicrafts, and achieving maximum and optimal value. The company is located in Langmu Temple, Hongxing Town, Ruoergai County, Aba Tibetan and Qiang Autonomous Prefecture, Sichuan Province. The total assets are 5.2 million yuan, the registered capital is 3 million yuan, and the average annual sales revenue is 1.2 million yuan. Legal representative: Gong Qujiacuo. The company currently has 21 employees and 11 professional and technical personnel. Our company mainly engages in the development of traditional Tibetan cultural products, the promotion of traditional Tibetan culture, the inheritance of intangible cultural heritage, the development of cultural industrialization, and the integration of arts and crafts, cultural industry, and tourism. The overall idea is to adhere to the principle of "integrating when appropriate, and integrating as much as possible". In today's profit oriented commodity tourism economy and society, the inheritance and development of intangible cultural heritage are facing enormous challenges.

The design of the Zhixiang Tibetan Incense Logo is full of symbolic significance, cleverly combining elements of Tibetan culture and Tibetan incense culture. Firstly, the circular decoration "Seeking Dragon" in the logo is a common element in Tibetan Divine Dance costumes, representing the broad culture and breadth of the nation. Secondly, the decorative patterns on the incense plate and the design of three columns of fragrant incense swirling upwards symbolize respect and blessings for the "three treasures" (Buddha, Dharma, and Monk).

Cultural and creative gifts,

1. Cross provincial communication, 2. Group buying at Shanghai Jiao Tong University and Fudan University