Luzhou River Drama Art
1、 Introduction to Intangible Cultural Heritage Projects: Sichuan Opera is divided into schools based on "river", with "Luzhou River" being one of the important schools. The "Luzhou River" Sichuan Opera originated from the Yuan Dynasty Zaju, formed in the late Ming and early Qing dynasties, and officially became a troupe in the second year of the Yongzheng reign of the Qing Dynasty (1724). In March 2007, it was included in the first batch of intangible cultural heritage list in Sichuan Province. Its expertise lies in the art of Gaoqiang. The notation and melody of Gaoqiang music are different from other rivers. Gaoqiang music emphasizes the standardization and charm of "helping, playing, and singing", and most of the frequently performed plays such as "buildings, courtyards, matches, and notes" are Gaoqiang. Therefore, Luzhou is known as the "Gaoqiang Opera House" and is known as the birthplace of Sichuan opera Gaoqiang. In recent years, newly created plays such as "Starry Meteor in the Sky", "Wumeng Mountain Song", "Gratitude Report", "Red Water River Bank", and "Tide Rising River" have won national, provincial, and municipal awards respectively. In the field of Sichuan opera, the "Luzhou River" Sichuan opera has the longest running class (117 years), the "Heling Class", the first to establish the "Qinghua Class", the first to establish the "Three Character Class", the first to use a full-time female opera troupe, and the first Sichuan opera school (Hedao) to apply for intangible cultural heritage. Over the past 300 years of development, it has been circulating in the Yangtze River, Tuojiang River, Chishui River, and Yongning River basins in southern Sichuan and radiating to most areas of Sichuan, Yunnan, Guizhou, and Chongqing.
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Company Profile
The Luzhou Intangible Cultural Heritage Protection and Training Institute was officially established in 2013 and is a public welfare institution under the Luzhou Cultural Radio, Television and Tourism Bureau. It is responsible for the protection, inheritance, research, development, excavation, utilization, and dynamic management of inheritors of three provincial-level intangible cultural heritage protection projects, namely "Luzhou River Drama Art", "Zhonghe Diao Qingyin", and "Zhonghe Diao Yangqin"; Responsible for creating literary and artistic masterpieces, and completing cultural and people-benefiting activities arranged by the Party committee and government; Responsible for organizing and implementing the protection of artistic intangible cultural heritage and the inheritance and popularization of excellent ethnic culture. In 2015, the "Luzhou River Drama Art Museum" brand was added to manage the Luzhou River Drama Art Museum.
IP Introduction
1、 Introduction to Intangible Cultural Heritage Projects: Sichuan Opera is divided into schools based on "river", with "Luzhou River" being one of the important schools. The "Luzhou River" Sichuan Opera originated from the Yuan Dynasty Zaju, formed in the late Ming and early Qing dynasties, and officially became a troupe in the second year of the Yongzheng reign of the Qing Dynasty (1724). In March 2007, it was included in the first batch of intangible cultural heritage list in Sichuan Province. Its expertise lies in the art of Gaoqiang. The notation and melody of Gaoqiang music are different from other rivers. Gaoqiang music emphasizes the standardization and charm of "helping, playing, and singing", and most of the frequently performed plays such as "buildings, courtyards, matches, and notes" are Gaoqiang. Therefore, Luzhou is known as the "Gaoqiang Opera House" and is known as the birthplace of Sichuan opera Gaoqiang. In recent years, newly created plays such as "Starry Meteor in the Sky", "Wumeng Mountain Song", "Gratitude Report", "Red Water River Bank", and "Tide Rising River" have won national, provincial, and municipal awards respectively. In the field of Sichuan opera, the "Luzhou River" Sichuan opera has the longest running class (117 years), the "Heling Class", the first to establish the "Qinghua Class", the first to establish the "Three Character Class", the first to use a full-time female opera troupe, and the first Sichuan opera school (Hedao) to apply for intangible cultural heritage. Over the past 300 years of development, it has been circulating in the Yangtze River, Tuojiang River, Chishui River, and Yongning River basins in southern Sichuan and radiating to most areas of Sichuan, Yunnan, Guizhou, and Chongqing.
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Food and beverage, cultural and creative gifts, clothing, model toys, puppets, stationery, shopping malls, themes, exhibition spaces, packaging design, others,
Cross-Border Cooperation
Sichuan Opera oil-paper umbrellas and butterfly paintings are representative cultural and creative products of the Luzhou River series of "intangible cultural heritage+intangible cultural heritage". They combine the provincial representative project of "Luzhou River Opera Art" with the national representative project of "oil-paper umbrellas making techniques" and the provincial representative project of "butterfly paintings", while showcasing a strong charm of Sichuan Opera and traditional production techniques of Luzhou, achieving the integration of intangible cultural heritage and tourism development, The product has high artistic and collectible value, and is deeply appreciated and loved by the public.
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